OFFICIAL RULES

The DigitalFood® Box Tops for Education Sweepstakes

The following constitutes the Official Rules for the DigitalFood® Box Tops for Education Sweepstakes.

(“Official Rules”):

NO PURCHASE OR APP DOWNLOAD NECESSARY TO ENTER OR WIN. A PURCHASE OR APP DOWNLOAD WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF THE UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE AT LEAST 18 YEARS OF AGE. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. THIS PROMOTION IS NOT SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH APPLE, INC.

Promotion Period.

The DigitalFood® Box Tops for Education Sweepstakes. (the “Promotion” or “Game”) commences at 12:00:01 AM Pacific Standard Time (“PST”) on August 12, 2015 and ends at 11:59:59 PM PST on September 1, 2015 (the “Promotion Period”). All entries must be received by 11:59:59 PM PST on September 1, 2015.

Administrator & Sponsor.

The Promotion is administered and sponsored by CausePlay, LLC (“Administrator” and “Sponsor”).

Eligibility.

The Promotion is open to people 18 years of age or older (as of date of entry) who are legal residents of the fifty (50) United States and the District of Columbia (excluding residents of Puerto Rico and US territories and possessions). The officers, directors, and employees of CausePlay, LLC and their subsidiaries and affiliated companies (“Sponsor”),  General Mills, Inc. and its parent company and their subsidiaries and affiliated companies, Food4Less and its parent company and their subsidiaries and affiliated companies, FoodsCo and its parents company and their subsidiaries and affiliated companies (“FoodsCo”) and all advertising, promotion and judging agencies, persons engaged in the development, production or distribution of materials for this Promotion (collectively the “Promotion Parties”) and immediate family members or persons living in the same household (whether related or not) are not eligible to participate in this Promotion. If a Grand prize is won by a minor, it will be awarded in the minor’s behalf to the minor’s parent or legal guardian who must sign all required acknowledgements and releases.

How To Enter/Play: There are two (2) ways to enter. Both type entries shall be referred to collectively as the “entries.”:

(1) Download the DigitalFood iOS or Android app (the “App”) on your smartphone, click on the Camila tab within the App, and follow the provided instructions to play the Game during the Promotion Period. The Game is a virtual game in which players are shown a “spinner” with a PLAY button.  Click the PLAY button to see if you won a prize.  The PLAY button initiates the “spinner” to rotate and stop on a certain prize.  If the Spin button lands on “Recipe Booklet” then you will be sent an email message to your email address provided at app registration stating that you did not win the Grand Prize and and a link to a new WAP page where you can download a recipe booklet. If the Spin button lands on Grand Prize, then you are the potential winner of the Grand Prize (more fully described below and subject to winner verification). Standard Msg & Data charges may apply to mobile participation.

(2) You can also enter the Promotion by mailing a 3 1/2” x 5” postcard that includes your first and last name, phone number, street address, city, state, and ZIP code with sufficient postage to: CausePlay, LLC  DigitalFood® Box Tops for Education Sweepstakes, 1601 Sepulveda Blvd. #752, Manhattan Beach, CA 90266.  DO NOT SEND ANY COMMENTS OR QUESTIONS TO THIS ADDRESS. Sponsor will play the Game on your behalf. Mail-in request must be handwritten and must be postmarked between August 12, 2015 and September 1, 2015 and received no later than September 8, 2015. Requests that are sent in envelopes, that utilize address labels or stickers (for any address), that are photocopied, hand-stamped, computer-generated or otherwise mechanically or digitally produced or reproduced, that are not mailed on a postcard, or that otherwise fail to comply with these Official Rules, will NOT be eligible. If you win a grand prize, you will be notified by the phone number you provide. Otherwise, you will be mailed a paper copy of a recipe booklet.

General Entry Conditions.

Entries limited to one (1) entry per participant per Twenty Four (24) hour period during the Promotion Period (regardless of the method of entry). Each twenty four hour period begins at 12:00am PST and constitutes one postmarked day for mail-in entries. Sponsor’s clock is the official clock for the Promotion. Multiple participants are not allowed to use the same email address. Any attempt by a participant to acquire more than one (1) entry per day by using numerous email addresses, registrations, identities, or any other methods will void that participant’s entries and that participant may be disqualified. The use of automated software or computer programs to register or enter the Promotion is prohibited, and any individual who uses or attempts to use such methods to register or to enter will be disqualified. Valid entries must contain all information requested. Incomplete and/or multiple entries will be disqualified. In the event of a dispute as to the identity of an Entrant, the authorized user of the App or the name on the mail-in entry will be deemed to be the Entrant and he/she must comply with these Official Rules. The potential Winners (as defined below) may be required to show proof of being the authorized user of the App, if the winner entered via downloading the App.  The “authorized user” is the natural person assigned to the App account with the information the user provided.  All entries will be provided to and become the property of the Sponsor and will not be acknowledged or returned. Entrant acknowledges and agrees that all information submitted by Entrant in connection with the Promotion may be shared by the recipient Promotion Party with all other Promotion Parties. Sponsor is not responsible for lost, late, incomplete, invalid, illegible or misdirected Entries, which will be disqualified; for technical failures of any kind, including, but not limited to, electronic malfunctioning of any network, hardware or software; any failed, incomplete, garbled or delayed computer transmissions or any combination thereof; or for any error, human, technical or otherwise; or any injury or damage to Entrant’s or any other person’s computer related to or resulting from entering, participating in, or accessing or downloading information in connection with, this Promotion. Sponsor reserves the right at its sole discretion to modify, cancel or suspend this Promotion for any reason whatsoever including, but not limited to, a computer virus, bug, or other cause beyond the control of Sponsor. If such early termination is required and there remain unawarded Grand Prizes, Administrator will conduct a random drawing of the eligible entries received up until the time of early termination to select winner(s). Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds tampering with the operation or entry process of the Promotion, or acting in violation of these Official Rules or applicable law. Entries delayed past the Promotion Period will not be accepted and will be destroyed.

Winner Selection & Odds of Winning.

To be a Grand Prize winner, an entrant’s clicking of the PLAY button (“Game Play”) must have occurred at the exact randomly predetermined winning time as determined by Sponsor or, if such Game Play does not occur at the exact randomly predetermined winning time, entrant’s Game Play must be the first Game Play following the predetermined winning time. The number of Grand Prizes available to be won will decrease during the Promotion Period as Grand prizes are awarded and claimed. The odds of winning a Grand Prize depend on the total number of eligible entries received during the Promotion Period.

Three (3) Grand Prizes will be awarded and an unlimited number of Recipe Booklets will be provided to non-winning entrants in connection with this Promotion as follows. If not enough entries are received, Administrator will conduct a random drawing of the eligible entries and the odds of winning a Grand prize in such random drawing will be determined by the actual number of eligible entries received by Sponsor. Being selected as a Winner shall not disqualify a participant from being selected as a Winner again.

Promotion Winner Notification.

Potential Winners (who entered via the App) will be notified immediately with a message within the App upon winning. The message will state that an email will be sent to the user’s registered email where potential winners must follow instructions given by Sponsor or designated agent, including, but not limited to, responding to notification with requested information, within seven (7) days of receiving notification via email. Winners who entered via mail-in entry will receive a phone call immediately upon winning. Winner must comply with the instructions provided during the call. Awarding any prize is subject to verification of potential Winner’s eligibility and full compliance with these Official Rules. Except where prohibited, a selected potential Winner may be required to complete and return to Sponsor or its designated agent an Affidavit of Eligibility and a Liability/Publicity Release Form (“Affidavit and Release”) within seven (7) days of receiving the Affidavit and Release. Only after the Affidavit and Release is received by Sponsor or designated agent will a potential Winner become an “Official Winner” for purposes of this Promotion. Failure to return the signed Affidavit and Release within seven (7) days following the date of delivery thereof may result in forfeiture of the prize. If Winner is a minor in his or her state of residence, the prize will be awarded to the minor’s parent or legal guardian and the parent or legal guardian will be required to complete, sign and return the Affidavit and Release within the same time period outlined above. At Sponsor’s discretion, Winners may be required to produce picture or some other form of proper identification to claim any prize. Sponsor reserves the right to substitute any prize with prize of equal or greater value. If (1) a potential Winner cannot be contacted as specified above; (2) he/she fails to return the signed Affidavit and Release by the deadline specified above; (3) any notification is returned as undeliverable; or (4) a potential Winner is deemed ineligible for any other reason in Sponsor’s sole discretion, the potential Winner will be disqualified and forfeit the prize and an alternate winner may be randomly selected in his/her place from among all remaining eligible Entries. Up to three (3) alternate Grand Prize winner drawings may be conducted for each unawarded Grand prize, after which the Grand Prizes will remain unawarded. If by reason of printing or other error, more prizes are claimed than the number of prizes set forth in these Official Rules, the advertised number of prizes will be awarded to Entrants selected in a random drawing among those entrants claiming they won a prize. Under no circumstances will more than the advertised number of prizes be awarded.

Promotion Prizes.

Three (3) Grand Prizes will be awarded in connection with this Promotion (each, a “Grand Prize”). Note one (1) Recipe Booklet will be provided to each non-winning entrant via email in a pdf. Format or via postal mail if entry is made via mail-in.

ARV” = Approximate Retail Value

Free Cereal for One Year (60 Individual Coupons, worth up to $4.37 savings on any General Mills cereal) (ARV of free cereal for one Year: $262.20), and 10,000 Bonus Box Tops for winner’s designated Box Tops for Education (“BTFE”) eligible school ($1000 value to BTFE eligible school). Winners must designate a BTFE eligible school enrolled in the General Mills Box Tops for Education Program (the “BTFE Program”) for the 2015-2016 academic school year. Winners will be provided with a code for the Bonus Box Tops. Winners must then visit www.BTFE.com to redeem their Bonus Box Tops for their designated BTFE eligible school. Winners must be members of BTFE.com for redemption of code.

Number Awarded: 3

ARV per Prize: $1262.20

Total ARV for all Prizes: $3786.60

Prize Limitations and Conditions.

Prizes may not be substituted for cash. All prizes under this Promotion are awarded “AS IS”. Sponsor does not make or offer any warranty or guarantee, either express or implied (including, without limitation, quality, merchantability and fitness for a particular purpose) in connection with this Promotion or any prize. Prize details and availability are subject to change, in which case a prize of equal or greater value may be substituted at Sponsor’s sole discretion. Prizes consist only of the items listed herein, are non-transferable, with no cash redemption, substitution or extension except at Sponsor’s sole discretion. Winners are responsible to pay income taxes on applicable portion of the Grand prize.

Publicity & Marketing.

By entering or participating in the Promotion, participants expressly agree and consent to Sponsor’s use of Winner’s name, voice, statements, image and likeness for purposes of advertising and trade, in any medium, whether now known or hereafter devised, worldwide, in perpetuity, without further compensation or notice, unless prohibited by law. Submission of contact information in connection with this Promotion (whether or not required), including mailing address, phone number, and email address, during entry constitutes permission for Sponsor to add Entrant to Sponsor’s customer database and to contact Entrant in the future for promotional and other reasons. You may opt-out of receiving such communications at any time as set forth in Sponsor’s Privacy policy located at www.digitalfood.com/privacypolicy. Official Rules, to Sponsor's Conditions of Use, Legal Notices and Privacy Policy as published at www.digitalfood.com/rules

No Liability & Indemnification.

Promotion Parties are not responsible for and Entrants release Promotion Parties from any failures of any kind, whether caused by computer, technical, or human error, which may either limit the Entrant’s ability to submit an entry, claim or collect a prize, or otherwise participate in this Promotion, or either’s ability to include all eligible entries, conduct random drawings, notify potential Winners, or otherwise execute this Promotion in the manner intended. Entrants further release and agree to indemnify Promotion Parties from any and all liability, claims or actions of any kind whatsoever arising from injuries, damages, or losses to persons or property which may be sustained in connection with this Promotion including, but not limited to: (a) the receipt, ownership or use of any prize awarded; (b) any typographical or other error in these Official Rules or any other materials disseminated by Sponsor; and (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with any equipment, systems, networks, lines, satellites, servers, computers, or providers used by an Entrant, Sponsor and/or Administrator. Promotion Parties disclaim all and any liability for the actual provision, quality or nature of any third party product or service accepted by the Winners. Entrants assume all risk of loss, damage, destruction, delay or misdirection of materials/mail/email submitted to Sponsor and/or Administrator. As a condition of participating, Entrants agree that (1) under no circumstances will any Entrant be permitted to obtain awards for, and each Entrant hereby waives all rights to claim punitive, incidental, consequential or any other damages, other than for actual out-of-pocket expenses, (2) all causes of action arising out of or connected with this Promotion, or any Prizes awarded, shall be resolved individually, without resort to any form of class action and shall be resolved exclusively by arbitration under the rules of the American Arbitration Association; and (3) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorney’s fees.

Other Terms.

Sponsor reserves the right, in its sole discretion, without prior notice and at any time, to modify, cancel, terminate or suspend this Promotion, or any portion thereof, should virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor corrupt or impair the administration, integrity or security of the Promotion (including but not limited to attempts to hack into or otherwise tamper with underlying source code/programming of the Website). Should Sponsor be required to terminate the Promotion early, Sponsor will conduct a random drawing for the remaining prizes among entrants who participated in the Promotion up until the time of early termination. The Promotion Parties are not responsible for hardware, software or telephone failures of any kind, traffic congestion on the Internet or at any website or any combination thereof, lost network connections, incomplete, garbled or delayed computer transmissions, whether caused by Sponsor, users or by any of the equipment or programming associated with or utilized in the Promotion or by technical or human error which may occur and/or which may damage a user’s system or limit an Entrant’s ability to participate and/or redeem prizes in the Promotion. Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the Promotion, violates these Official Rules or otherwise engages in fraudulent or offensive conduct with respect to this Promotion. Caution: Any attempt to deliberately damage any website or undermine the legitimate operation of the Promotion is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such Entrants to the fullest extent of the law. The laws of the State of California shall exclusively govern the Promotion.

Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Should any provision of these Official Rules be deemed unenforceable or invalid, the other provisions of these Official Rules shall remain in full force and effect. In the event that this Promotion is challenged by any legal or regulatory authority (including but not limited to any federal or state governmental authority), Sponsor reserves the right to discontinue or modify the Promotion, as applicable, or to disqualify any Entrants residing in any affected geographic areas, as applicable. In such event, Sponsor shall have no liability to any Entrants who are disqualified due to such an action.

If all prizes are not awarded via the spinner, Sponsor will conduct a random drawing after the Promotion Period to select winner(s) for any unclaimed prizes from all eligible non-Grand Prize winning entrants.

Request for Names of Prize Winners and Official Rules.

For a list of Winners and/or a copy of these Official Rules, send a self-addressed stamped envelope to:  CausePlay, LLC  DigitalFood® Box Tops for Education Sweepstakes,  160 Sepulveda Blvd. #752, Manhattan Beach CA, 90266. All requests for a copy of the Official Rules and the names of Winners must be received by January 2, 2016. Please note on the front left-hand corner of your outer envelope whether you are requesting “Official Rules” or “Prize Winners.”

General Mills, Inc. is not responsible for the conduct, administration or execution of this Promotion.